Mike Cessario created Liquid Death after watching a Vans Warped Tour in 2009 where concertgoers drank water out of Monster Energy cans. Eliminating plastic waste by offering water in a can seemed like a no-brainer. For marketing, Cessario emphasized interestingness, which he believed would transition into organic popularity on social media. Within a few months of release, the company had over 100,000 "likes" on Facebook, more than brands such as Aquafina had generated in their history on the platform.
Liquid Death has taken their success marketing canned water and turned it into a merchandising empire offering everything from apparel and drink ware, to watch collaborations with Nixon and diapers with depends.
“We’re just a funny beverage company who hates corporate marketing as much as you do. Our evil mission is to make people laugh and get more of them to drink more healthy beverages more often, all while helping to kill plastic pollution.” - Liquid Death
"I’ve had the pleasure of working with Grandstand for years, and they never disappoint. Their customer service is top-notch (shoutout to Adam Steinhauser), always offering helpful recommendations, and the quality of their glassware is outstanding — elegant, durable, and beautifully printed. Throughout the last year, Grandstand has printed over 10,000 units of their 20 oz. Libbey Tall Boy Can Glass for our “Pint of No Return Set”, all without a single issue or delay. What started as a small test item has since become one of our top selling products. I highly recommend Grandstand for anyone seeking premium glassware and excellent service!”
Sean Srnik
Director, Merchandise Production @ Liquid Death
"My favorite thing about working with Liquid Death is getting to see behind the scenes how passionate their team is when looking to launch a new product. Whether it be your brewery, distillery, or in this case Liquid Death’s canned sparkling water and tea, they are the perfect example of being much more than a beverage company with the fanbase they have built through their merch as well. Sean and his team are always pushing the barriers to find unique products and getting to be a small part of their success with the Pint of No Return glass has been so fun to see how it was received out in the market."
Adam Steinhauser
Business Development Manager