Your Annual Checklist

YOUR 2021

Everything to consider with your annual planning.

Your Event Calendar

Boost midweek business, attract a more diverse audience and promote your brand culture with educational, entertaining and community-building events.

  • Yoga. With kittens, goats, or just other humans.
  • Themed trivia nights. Anything from TV shows, sports, the 80s or one about your hometown.
  • Board game nights or video game tournaments.
  • A Keep-The-Glass series. Collaborate with local artists and double the “local” appeal.
  • Holiday or National “Day” celebrations. Party holidays like Mardi Gras are sure winners, and there’s tons of beer-centric social media holidays.
  • Beer dinners, Meet The Brewer events, Girls Pint Out nights or other social groups.

Upgrades and Expansions

Remodeling your tap room, opening a new location or refreshing your branding? Here’s what will help make the evolution easier.

  • Refine your retail space, so it’s conspicuous, accessible and user-friendly. Simply improving your retail display can really move the needle on merch sales.
  • Build the merch line for your new location or refresh your existing merch line. Check out our Retail Strategy Guide for tips on how.
  • Launch your updated branding with new branded gear that helps build a buzz and entices your guests.
  • Add efficiencies to your orders with quantity recommendations and ordering schedules


If you need help bringing your ideas to life or are looking for ways to improve your merch line and retail sales, 88 Design Group can help.

  • Get retail and merchandising consulting to build your brand and boost retail sales.
  • Create limited edition collector’s glasses for holidays, events or special beer releases.
  • Scale your brand with uniquely designed merchandise, so your branding and your retail merch both complement each other.
  • Develop new packaging, event branding or digital media and up your marketing game.

Let us help make your year a successful one.
Contact Us Today!

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