This year, our crew hit the Craft Brewers Conference with one goal in mind:
Leave people walking away thinking, “Turn my swag onnnn.”
(Soulja Boy said it best back in 2008—and honestly, they are great words to live by.)
Swagging Smart™
is the secret sauce to standing out at big events—or even on your own retail walls. Good merch and giveaways shouldn't just sit on your booth table like decoration. They should be picked up, worn, used, and remembered. They are basically walking billboards for your brand.
So how do you make swag that slaps?
Keep it simple: Make it useful, make it unique, and make sure it’s top tier.
A huge shoutout to the Brewers Association for hosting one of the best industry gatherings out there. You can always count on CBC to have great beer, great people, and even better conversations.
Our small but mighty crew of six did our best to catch up with everyone we saw. But let’s be real—there’s no way to talk to everyone.
Our workaround?
Make great swag that basically did the talking for us. People pulled out their maps, tracked us down, and stopped by to say hey—and check out what was new.
This year’s CBC was held in the great city of Indianapolis, Indiana, so we decided to have a little fun. We paid homage to one of the most iconic races in the world—The Indy 500.
That little nod to the host city? It made the gear more memorable and personal for attendees. Because let’s be honest: the design matters just as much as the product it’s slapped on.
Here’s what we brought to the race...
0.2L Rastal Kölsch Glass
Sleek and session-ready glass that felt like a trophy.
This official commemorative glass made it into the attendees' hands and back into their suitcases.
✅Useful
✅Unique
✅Top tier
AS Colour Two Tone Cap
Light weight, stylish and worn all week.
Classic color combo that attendees can wear proudly long after the show.
Liberty Bags Canvas Tote
Functional billboard to hide other swag.
Attendees hung these from their shoulders and showcased the brand through the venue and maybe even at the airport on their way home.
Vinyl Sticker Sheets
A blank water bottles worst nightmare.
Customized sticker sheets are a small and effective way to maximize your post-show impression.
Who doesn't need more stickers?
AS Colour Heavy Faded Tee
Great quality and trendy tees to help us old guys feel hip again.
You won't give off a "How Do You Do, Fellow Kids?" vibe with these. These are the kind of shirts that’ll have the cool crowd asking where you shop, and raiding your merch wall like it’s a limited-edition sneaker drop.
We didn't just show up with great gear for everyone – we also brought along a full showcase of our favorite products!
Take a peek at what we brought to CBC right HERE