Scream. Twerk. Get one of those wacky waving inflatable arm-flailing tube people. Yes, these are ways to stand out and attract peoples’ attention, but they’re not necessarily good or long-lasting methods. And they might lead to some embarrassing photos of you on the Internet.
When it comes to attracting attention to and encouraging interest in your retail lineup, we recommend a different, more subtle approach. By embracing what makes your brand unique and curating merchandise that represents your uniqueness, you create a way for your customers to express themselves through your brand. Your customers want to develop a relationship with you, they crave an experience, not just “stuff.” With high-end retail merch that truly represents your brand as well as the interests of your fans, you can give them exactly that — premium products they will actually use and absolutely treasure.
1. Invest in quality.
Premium products equal high perceived value. High perceived value equals higher margins. Express your commitment to quality in every aspect of your business with premium merchandise. Quality products with real value make the strongest, longest lasting impressions. This Coleman Cooler, DriDuck Canvas Work Jacket and CamelBak line of stainless steel products are excellent choices that will complement a variety of brands.
2. Infuse your brand into every detail.
Leave no detail overlooked or touchpoint unconsidered. Fun and unexpected elements show thoughtfulness and personality, and make your custom products exclusively yours. Create your own private label button down shirts where you get to design the fabric — anything from stripes, plaid, floral, flamingo prints and ditzy (yes, we looked that up and yes, that’s a real pattern type) — choose the pocket and button styles that reflect your brand, and customize your own tags and labels. Custom Button Down Shirts become more than just something to wear, they’re something to interact with.
3. Be like a lifestyle brand.
Choosing products that connect your brand’s personality with the interests of your fans can elevate your marketing and nurture your relationship with your customers. Whether your brand is adventurous, laid back, inspired by death metal or anything in between, thoughtfully curated custom products provide an authentic way for your fans to connect with your brand in their everyday lives. Make your fans a part of your tribe, and they’ll make your brand a part of theirs. Did we mention that lifestyle brands are known for their insanely loyal fans?
Need more inspiration? Items like this bike bell, crew socks and custom beanies are perfect for an “athletic” lifestyle brand. Playing cards, the Silipint dog bowl, flying disc and carabiner mug make great items for the “on-the-go” type. Death metal inspired brand? May we suggest this fanny pack…